.Column Viewpoints: 15.Ever before questioned how an electric engineer ends up running an influencer advertising and marketing system? Jonathan Eg, Chief Executive Officer of Partipost, spills the herbal tea on The Adrian Series.Key takeaways:.Why trading algorithms triggered solitude (as well as a profession pivot).The magic formula: authenticity + congruity = influencer excellence.B2B influencer advertising and marketing in Asia: It's happening, but little by little.AI influencers: Cool, but probably won't replace your BFF's Instagram.The remittance complication beleaguering influencer advertising and marketing (and also how Partipost is tackling it).Exciting simple fact: Jonathan's dad expects Mondays. Yes, you read that right.Income: The influencer advertising and marketing landscape is actually progressing faster than you may point out "swipe up." From micro-influencers to artificial intelligence characters, the activity is actually changing-- however legitimacy still reigns supreme.So, prior to you underrate that pal along with 200 followers as "not important," keep in mind: in the world of nano-influencers, your bestie could just be actually the following huge factor.Tune in for even more influencer knowledge and also perhaps grab a tip or two for your very own Instagram activity!